Sunday, December 9, 2007

Radiohead changing the rules of the game


A couple of months ago, Radiohead released their most recent record, In Rainbows. I am not the biggest fan of Radiohead, but I am a fan of how they were able to sell the cd. They are no longer affiliated with a record label, so they recorded, and produced the album, and put it up on a website, and you choose your own download price. Of course you have those people out there that paid the $0.00 amount, but other groups in support actually paid a boatload for it. I am sure it is easy for a band with the huge commercial success of Radiohead to do something like this, but I think it is a great initiative. It takes out several layers of the music industry, bringing down the cost of the music for the customer. I am all for that. The record itself is pretty good by the way.

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